What is SEO? (And why it is important for you)

If you are developing a digital marketing strategy, you probably heard about SEO many times. It seems like a giant monster you have to tackle down. But what is SEO?

SEO stands for Search Engine Optimization. It is the set of strategies and tactics to optimize your website and its content for getting more traffic from search engines (that is mostly Google, but also Bing or Yahoo, for example).

Why should you care? Because this source of traffic is pure gold (hence the fierce competition to rank web pages higher on Google search results, well, the first page actually).

It comes from people with a high intent to find a solution to a problem, an answer to a question. As a business owner, for you, it means money because you are here to provide this solution to those people in exchange for some cash.